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Small sustainable business awarded grant to assist the campaign against fast fashion

London resident, Sarah Richards is awarded a small business grant by Tower Hamlets to assist her in the campaign against the fast fashion industry. ‘I wanted to do something tangible to work against the fast fashion trend by teaching people to sew and mend their own clothes. I founded a vintage fabric business to show people that pre-loved fabrics offer an individual and unique style and helps to prevent adding to the textile landfill issue.’ Comments Sarah Richards, Founder of Olive Road London Ltd.

‘I attended a free four day business course provided by NWES on behalf of Tower Hamlets. Lana, the trainer, was incredibly knowledgeable and shared her own experience of establishing a business. I met with a mentor who helped me build an achievable business plan. It was pretty daunting to present my idea to a panel, Dragons Den style. I was thrilled to be awarded the grant. Half the funds have been spent on equipment for sewing workshops and the other half for a stand and The Knitting & Stitching Show in October to showcase my fabric business’.

Refashioning vintage fabrics prevents them from being thrown into landfill. The global fashion industry produces more greenhouse emissions than the aviation and maritime shipping industries combined. The trend for fast fashion has resulted in 87% of all textiles ending in landfill. Each length of fabric is individually rescued by Sarah, refreshed ready for designers an makers to bring it back to life, creating an ethical product.


For further information, please contact:

Sarah Richards

Founder and Director of Olive Road London Ltd

Email: / Tel 07774 255134

(stand no F32 at Knitting & Stitching Show, 11 to 14 October 2018, Alexandra Palace)

Notes to editors

Olive Road London Ltd.

Sarah Richards has over 10 years experience working in the Retail Fashion industry for major high street brands as a Buyer and Executive Assistant. This experience influenced Sarah to become involved in the emerging sustainable fashion sector. She runs a weekly ‘Fast Fashion Therapy’ club in East London with sustainable textiles expert Eleanor Tull. Teaching people to mend and re-model their clothes preventing them from being sent to landfill.